What is social?

Social is a lot of things; an interconnected hub of mass communication, a means to update your friends on school progress, an internet TV service, and your megaphone to shout to the world. In this video we try to convey that message; it isn’t about the statistics, and it isn’t about which networks are used; the statement is clear: social is here to stay, and your brand should be worried about when and how you will get there.