To our firm, the main goal of any marketing is to drive a potential customer to do as a result of a call to action. Social Media is a platform for real-time engagement, and is a great tool to not only provide information, but to present these call to actions. What happens after that though? Where do they get more information? Most will be called to action, but need more information to get to the desired result? This is where a website comes into play. Your social media initiatives are used for engagement and interaction, relationship cultivation, but the majority of your brand’s information is presented on your main hub, your website.
Therefore, the two must play off one another; real-time engagement from social media, the “voice” of your brand, and the “meat” of who you are presented on your website. Continue reading